About Terry Steaple
Forty-seven years in health care. Most of them right here.
He watched this business get more complicated every single year — and built his whole practice around making it simple for one person at a time.
- 1979 – 1994 Aetna Employee Benefits Division Employee Benefits Representative, rising to Senior Account Executive 15 years
- 1994 – 2001 Tallahassee Memorial Hospital Director of Sales 7 years
- 2001 – 2011 Capital Health Plan Sales Director 10 years
- 2011 – 2021 Florida Blue Sales Consultant 10 years
- 2021 – 2026 Capital Health Plan Individual Sales Representative 5 years
- 2026 – today Mr Terry Health Insurance Opens Mr Terry Health Insurance — focused on Capital Health Plan, by choice.
Forty-seven years. Forty of them inside insurance carriers and health plans, seven on the hospital side — which is how he learned to read a network from both ends of it.
His story
I started in this business in 1979, fresh into the workforce, on the employee benefits side at Aetna. Insurance was a different animal then — mostly paper, mostly employer groups, mostly done face to face. I spent fifteen years there, working my way from a benefits representative up to senior account executive, and learned the industry from the inside out.
From there I moved to the other side of the table — seven years as Director of Sales at Tallahassee Memorial Hospital, seeing how coverage decisions actually played out for patients. Then a decade as Sales Director at Capital Health Plan, a decade more as a Sales Consultant at Florida Blue, and finally back to Capital Health Plan for five more years. Forty-seven years, four employers, one industry.
Every year in between, the business got more complicated. More forms. More networks. More rules that changed before anyone finished learning the last set. I watched people get quietly priced out of understanding their own coverage — not because they weren’t smart, but because nobody sat down and explained it to them properly.
When I decided to go out on my own, I didn’t want to be a generalist juggling a dozen carriers I barely knew. I chose to focus on Capital Health Plan because I’ve worked with them from the inside, twice, across fifteen years combined. I know their plans better than most people know their own street. That’s who I recommend, because that’s who I trust.
I’ve done this work in Tallahassee for the better part of fifty years, and I’m not interested in doing it anywhere else. This is a town where people still expect to know who they’re dealing with. I built my business around that expectation, not around it being efficient. Some things are worth doing the slower way.
If you call me, you’ll get me — not a call center, not a script. I’ll tell you plainly what I can do for you, and just as plainly when I can’t. After fifty years in this business, that’s still the whole job as far as I’m concerned.
Ready when you are.
Leave your details and Terry will call you back personally. No cost, no obligation, and no one else gets your number.